SEO Ranking Factors
As we all know content is the king of SEO & it is the most important and effective SEO ranking factor. Content must give a true sense to the customer and introduce visuals to complement the content.
Search engine optimization is an externally unique discipline that continues to grow at an accelerating speed continuously. Although Google’s main aim of providing the most effective and valuable information remains the same. New subtleties are taken into consideration to the position calculating algorithm every year and even every month. That’s why it’s never been more important to be aware of the changes in how Google counts search positions. With Google 2021 in full swing,
Here are the 10 most important SEO ranking factors you should know about:
1. Content Is King Of SEO
Great positioning substance means that the content is self-contained and covers a wide range of the topic at hand. Content must give a true sense to the customer and introduce visuals to complement.
Note: Quality is always better than the amount of quantity. Focus on the purpose, not the choice of words.
There is no reasonable, reliable guideline for the ideal word length of an article, as it varies from topic to topic. Nevertheless, we see that slightly more and more detailed content usually leads to better rankings. A study by Niel Patel shows a correlation between content length and top Google search rankings.
Use Google’s semantic search to improve keyword focus in your articles. Semantic searches can be found through the “related searches” results at the bottom of the Google list.
For example, a search for “digital marketing” will display related ventures. If you’re writing an insightful article about digital marketing, you can use these semantic queries to improve your understanding of related keywords.
E-A-T (Expertise, Authoritativeness, Trustworthiness) and Information Accuracy
Although not an immediate variable for positioning, EAT signals are critical for sites that have a valuable purpose, especially those that cover topics that may affect a person’s well-being or finances (YMYL, “Your Money or Your Life”). So, in essence, Google hopes that content is written by subject matter specialists, people with formal or common knowledge (depending on the purpose of the question), and people standing in a field that is perceived by others will rank higher.
Make sure your content really contains accurate data or has logical matches and references from other reliable sources. It shouldn’t be difficult to track down the person responsible for the content, as well as the website’s contact information. For more subtleties, see Google’s Quality Raters Guidelines.
The third most important Google ranking feature is RankBrain, which aims to deliver the most relevant and valuable results by better understanding the customer’s purpose behind a search query. RankBrain uses AI to understand complex ventures and how they relate to specific topics while taking into account how the customer acts versus the specific arrangement of indexed listings. In this way, search terms that resonate better with customers are rewarded with higher rankings.
Read more about RankBrain in our dedicated article Understanding Google Rankbrain.
It’s difficult to accurately quantify the impact of UX, as it varies by industry and segment. Some of this is covered by Core Web Vitals measurements, which we will discuss later in this article. We see a solid relationship between accurate UI/UX and good positions in the SERP. Remember – your website needs to be useful first and foremost. I highly recommend you read Joe Natoli’s article on Signal versus Commotion: Eliminating Visual Clutter in the User Interface.
3. Keywords in H1.
The H1 means that it is about your content. So think about your keyword for your H1. Be careful though; some SEOs say that using a similar phrase in your H1 and meta title means you are catchphrase stuffing. With that in mind, spice it up a bit, but still, make sure your keyword is there. Do this in the mix with all on-page improvements (meta information, URL, different headings).
Backlinks are one of the most important criteria for positioning in Google’s query calculation. The more links you have from numerous significant places, the better your chances of ranking well for top search terms. Online advertisers should take a close look at their backlink profiles, especially in light of ongoing updates, such as “Penguin 4.0”, which has cleaned up and separated websites with low-quality backlink profiles. Backlinks are the most common SEO ranking factor.
The Google Freshness Algorithm is a real, distinct advantage. It was first calculated in June 2010 and has had an incredible impact over the past few years. In the event that you are a large distributor with a lot of old content that doesn’t rank, refreshing old articles could be immense. Google is definitely somewhat biased towards new content, as it focuses on and ensures that a portion of SERP highlights is modern results. For example, let’s search for “Best Mobile Phone.”
On November 4, 2016, Google declared mobile-friendliness as its first priority. This implies that the similarity of a website to mobile currently directly influences its search rankings. Previously, website specialists developed workspace forms first and then versatility. Today, as mobile takes over from workspace, websites should focus on mobile forms to provide a better customer experience.
Google’s “mobile-first” approach is now changing indexed listings, especially in terms of ambient results – customers are now getting results that are better aligned with their current region. We’ve definitely seen a developing indication that geolocation is also effectively influencing searches around the workplace.
7. Page speed
With a versatile first order coming closer from Google, page speed has become more important than ever before in the recent past. Websites with slow page speed will make some tougher reminders positioning on top results. Google’s goal with these updates is to provide customers with query items that contain goals that provide the best customer experience.
8. Core Web Vitals.
Recently announced as a May 2021 update, but delayed to mid-June with a full rollout in August 2021, this positioning variable is intended to compensate for destinations with great load time, interactivity, and visual stability as assessed by Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift measurements.
- Largest Contentful Paint (LCP): measures the execution of stacking. To provide a good customer experience, LCP should occur within 2.5 seconds of the start of page stacking.
- First Input Delay (FID): measures intelligence. For a good customer experience, pages should have an FID of 100 milliseconds or less.
- Combined Layout Shift (CLS): measures visual reliability. To provide a good customer experience, pages should have a CLS of 0.1 or less.
Schema markup is the most important SEO ranking factor. Web optimization is near amazing, so on the off chance that you are thinking about how to rank higher on Google, this is an important positioning element, particularly for private business SEO. Schema markup code helps web indexes comprehend explicit messages like locations, telephone numbers, plans, surveys and that is just the beginning.
Especially for neighborhood businesses, using a site-wide building code can be very helpful. For example, make sure you show Google where your business is located by using a proper construction code.
Make sure your information markup complies with Google rules.
10. Overall Optimization
Try not to overdo it – this is an indication that you should focus on optimizing your pages for people, not for computation. If you streamline your pages too much, Google will see that you’re making a good effort and might assume that you’re trying to get around the framework. If this is the case, you will be penalized.
Here are other important positioning elements that didn’t make it into the top 10, but that you should work on as well:
- Type of internal links Emphasis of the page
- Technique of the page
- Convenience of the page
- Relevant connections
- Quality of outgoing connections
- Dwell time
- Image alt text
Swati Sharma is a digital marketing expert, have 5 plus years of experience. She loves to explore new trends and skills in digital marketing and SEO. besides working on digital marketing I like meeting new people and cooking is one of my hobbies.