SEO (Search Engine Updates) 2021 Google Algorithm Updates
Google is constantly evolving its algorithm to ensure that it displays the most reliable, relevant, and secure pages for its customers. Also, there seems to be an ever-increasing number of updates every year.
Knowing what kind of updates have taken place will help you stick to SEO best practices, work on your rankings, and furthermore, identify the reasons for execution changes.
So today, we’re going to ask for the 4 most effective Google algorithm updates of 2021 one by one. These include:
Search Analytics API now supports Discover, Google News, and Regex— 25 Oct, 2021
Google Search Console performance reports now show information about Search, Discover, and Google News for site owners who have this type of traffic. Since we made the performance reports for Discover and Google News available, we’ve received requests from customers to include these details in the Search Analytics API as well. We are happy to report that this is happening today.
The searchType boundary that recently allowed you to channel API calls by news, video, image, and web is being renamed to type and will retain two additional boundaries: find (for Google Discover) and googleNews (for Google News). If it’s not too much trouble, note that while we’ve renamed the boundary to type, we’re keeping the old searchType name.
In Search Console performance reports, some measurements and metrics are only possible for certain types of information; for example, queries and positions are not supported by the Google Discover report. When an unsupported measurement is mentioned, the API gives an error message.
We are also adding regex support to measurements for queries and pages. Two new administrators are added to the current matching tasks: includingRegex and excludingRegex.
For more information, see the Search Analytics API documentation. If you have any questions, ask in the Search Central people group or on Twitter.
Aligning Search Console testing tools and the URL Inspection tool — Google Algorithm Updates 10Oct, 2021
To help customers find and fix issues in websites, the Search Console group provides website owners and SEOs with three public, independent devices, explicitly for AMP, Mobile Friendly, and Rich Results.
Inside, these devices are driven by a similar engine to Search Console’s URL inspection tool, which has been consistently enhanced. While the engine is very similar, the user interface of the instruments has evolved independently. Today, we are making changes to their plans and evolving components to fully align with the URL inspection instrument.
Advancements incorporate the normalization of earlier highlights, as well as new elements that you may already know from the URL inspection device. Notably, the following fields will be included in both open tests and URL evaluation devices in the foreseeable future.
- Page reachability – Whether Google was able to crawl the page, when it was crawled, or what obstacles were encountered while crawling the URL.
- HTTP header – The HTTP header response returned from the URL being examined.
- Page screen capture – The delivered page as seen by Google.
- Paired AMP inspection– Examine both the sanctioned URL and the AMP URL.
2021Google July 2021 Core update implementation at this location.
This update is the second part of the June 2021 Core Update.
The Google July 2021 Core Update is currently underway, today July 1, 2021. This update will take about one to about 14 days to be fully implemented. Google said on the Search Liaison account “the July 2021 Core Update, recently reported, is currently in progress.” “These typically take 1 to fourteen days to fully execute,” Google added.
We had expected another Core update to be performed this month, following Google’s June 2021 Core update. The June update took about 10 days to execute, but most Core updates take a full 14 days to execute.
Google Search issues spam update on June 23rd
If you notice any changes in positioning today, it could very well be related to Google’s efforts to fight spam.
Google has released another search update, which they are calling a “spam update.” The spam update is running today, and Google said it will also be binding “to end today.” The company also said that it will indeed run another spam update in a week’s time, and will let us know when that update started and ended. These updates are one-day updates, not spread out over a period of several days, as Google’s centralized updates regularly are.
Further subtleties. “As part of our usual work to evolve results, we’ve deployed a spam update to our frameworks,” Google said, though it didn’t say much else outside of those two Twitter posts. “This spam update will be completed today. Another will follow in a week. We will add to this tweet when that happens,” Google added.
Google added links to existing reports discussing its spam expectation and rules for web administrators; here are those tweets:
