Feeling bored with your social media content lately. On both the paid and natural fronts? It’s more common than you might suspect.
With so much demand for content, it can be quite difficult to keep coming up with new, noteworthy ideas. To get you out of your innovation doldrums, we’ve explored five social media content hacks. That will completely revitalize your promotional efforts, motivate new outstanding posts, and improve local and paid social execution.
Hack #1: Utilize user-generated content.
Customer-produced content (UGC) is exactly what it looks like: Content created by your brand’s users, such as image content, polls or tributes, and normal questions that are changed into FAQs.
UGC not only relieves you of the step-by-step configuration of content, but it’s also a truly fundamental resource for developing social media. Because of the power of informal advertising, customer-produced content (when used appropriately) is 42% bound to generate more visitors, leads, and business than posts you write yourself.
Incorporating UGC into your content strategy.
Similar to any other substance resource, you should have a basic agreement as your main concern to really leverage the power of your customer-generated content. Use the following tips to help you.
Tip 1: Use Cohley
As a content creation and review platform, Cohley enables clients to plan, acquire, and distribute client-created content through an easy-to-use platform.
For example, Cohley helped Rhone (a Utah-based apparel company) expand its substance library and increase the number of promotional tests the company ran. Adam Bridegan, CMO at Rhone, stated, ‘We were trying about 10 to 15 things a week, right?’ said Bridegan, alluding to advanced promoting tests. Be that as it may, at present we have this broad library of content, and our group is currently trying 50 things every day. So we’ve enormously elevated the measure of content we have to work with, and from that point we’ve allowed the information to drive the execution.
Bridegan summed it up this way:
I’m talking about a 3- to 4-fold increase in ROAS compared to our internal content, he said. “If you think about it beyond that 3-4x ROAS and what that allows us to do as a brand, we can scale on Facebook now, even though everyone else is bailing and saying, ‘Oh, Facebook costs are going up.
Cohely helped Rhone build their social media content resources and ROI.
Tip 2: Use reviews
With 93% of online purchases coming from reviews, you need to leverage customer reactions to your items.
Audits not only drive sales, they can also increase website traffic and buyer confidence.
Encourage your customers to leave reviews about your image or products wherever and whenever, including external sites like Yelp, Google, TripAdvisor and others. Both on and off-site reviews are fundamental to building your credibility and shopper support (plus they provide exceptional substance).
You can also utilize Cohley, the stage we recently referenced, to create up to 250 free article surveys.
Tip 3: Create a hashtag contest.
To encourage your customers to share content effectively, start a hashtag contest. Customers can share photos or shots that are hashtagged. This association can lead to your hashtag being shared more widely, which can help increase engagement and brand awareness.
Investigate this hashtag promotion from the Denver Art Museum:
Social media content hacks – create a hashtag contest.
Guests of the historic center shared photos on their social channels, which the museum then shared as UGC on its tagged channels.
Hack #2: Use go-live features to showcase your brand behind the scenes.
Shoppers watch an average of 92 minutes of computer video every day.
Did that number leave you speechless? It should.
How could your image shared in this gigantic computer usage?
By going live.
Zoom, Facebook, Instagram, and TikTok (among other platforms) all have simple live video features.
While video content is usually an impressive resource for online media content, going live allows your followers to engage with you – an advantage that pre-recorded videos don’t offer.
Tips for successful live videos
Similar to other promotional efforts, you should fully design your live video.
Here are a few tips to help you execute your next go-live flawlessly.
Tip 1: Promote your live stream in advance.
If your viewers don’t know you’re going live, how will they know to watch?
Make sure you announce the specific intricacies of your live stream well in advance. Announce the date and time, the stage, and other interesting information about the live stream’s value to your audience.
You can share this data through a variety of channels, including email and social media.
Tip 2: Create an engagement plan.
People attend live streams to elaborate on a specific point. They want to engage with your image and perhaps find solutions to specific questions.
To ensure this collaboration, create an ideal opportunity for questions and intentionally plan responses to potential questions from your audience. You can likewise cultivate a sense of closeness and consideration by greeting attendees by name as they enter the feed – don’t just send them into your film disregarding what your identity is for.
Tip 3: Include a call to action.
Host your live stream with a specific audience activity in mind. Whether it’s making a purchase or favoriting your channel, make sure to reference your planned CTA at various opportunities throughout your live video.
Tip 4: Choose the right platform to broadcast your live videos.
Different crowds tend to be at different stages. Before you even consider going live on any of your social channels, it’s important to know where your customers are.
The following are some platforms to choose from for going live:
- YouTube Live
- Facebook Live
- Instagram Live
- LinkedIn Live
- Twitter Live
- TikTok Live
- Facebook Gaming
- YouTube Gaming
- Amazon Live
- Reddit Live
Hack #3: Diversify your content resources
Your target audience may share a common need, but it’s also a collection of unique people with unusual learning styles.
When you expand your content resources, you increase the likelihood that your social media content will resonate with more of your target audience.
To that end, you need to create a library of content resources, including infographics, examples of overcoming adversity, websites, whitepapers, recordings, and numerous other types of consumable online media content.
Tips for diversifying resources
Creating new content resources is a lengthy process in any case. From idea to creation, planning a social media content library can feel overwhelming for associations with small presentation offices.
Tip 1: Use tools to help
Here’s the good news: You don’t have to do all the work yourself. Devices like Cohley can help you get the photos, recordings, surveys, and other visual resources you need at scale and at a much lower cost than if you were to assemble those resources like in the good old days.
When deciding which tool(s) to use, just make sure you’re steering the ship. Consider options that allow you to set and stick to predefined pay ranges for creators, include as many hires as you want in your creative briefs, and so on.
Social Media Content Hacks – Diversify your content resources.
Tip 2: Reuse, reuse, reuse.
Do you have an extensive downloadable quote on your website that is part of the sign-up process for your mailing list? Split that file into quotes and more modest, easier-to-consume content like an agenda or infographic.
Repurposing your content will turn everything old into something new again.
Tip 3: Try new media
If you’ve generally been using three similar types of material, mix up your system by combining new models. Think surveys, infographics, recordings, video web journals, and more.
Maybe your audience has been desperately waiting for a unique substance from your brand, and there’s no better time than now to discover it.
Hack #4: Create cohesive campaigns across all social channels.
While it would be great if different content resonated equally across different channels, that’s usually not the case. As we discussed recently, different channels have different crowds, including different needs and assumptions.
When you create your cross-social missions, you need to tell a cohesive story that doesn’t bore your users. Content should be customized specifically but should contrast at every single stage.
Tips for cohesive cross-social campaigns.
While it may seem difficult to tell a cross-stage story, here are three tips to help you succeed.
Tip 1: Use tools to help you
Fortunately, there are a wide variety of tools available to help you execute your cross-social missions. Below are just a few of our top tips.
Canva: With Canva, you can create wonderful illustrations without relying on your planning skills. With a strong free form that is accessible to most, you can create images that are customized to specific stage boundaries.
Cradle: one of the most troublesome parts of a cross-stage social mission is posting. Cradle relieves you of your schedules with its easy-to-use scheduling feature.
Meet Edgar: Perfect for busy advertisers, this RPA stage takes the work out of posting by creating content opportunities for online media offers.
Tip 2: Identify the right performance indicators.
There are different measurements associated with each channel. To find out if you’re meeting your goals, review the metrics you’ve assigned to each channel to determine if they’re a true measure of progress.
Tip 3: Test
Advertisers love to test. This is true for online media channels as well. To find out what resonates best with your audience at certain stages, run A/B tests across online media and use the results to change your methodology across channels.
Hack #5: Cut internal and external content production costs so you can spend more elsewhere
Ways to reduce content production costs
We’ve already explored the time cost of creating social media content. Now it’s time to discuss the financial cost. Creating new resources can be an incredibly spend-intensive process. However, it doesn’t have to be.
Tip 1: Use Cohley.com or work with Cohley.com to create resources for you
When you partner with Cohley, not only can you take advantage of their fantastic stage, but you can also save a lot of money on content creation. With Cohley’s testing capabilities, you can figure out where to best use your financial plan by expanding your accessible assets and ultimately increasing your ROI (profit from venture).
The financial advantages of utilizing Cohley don’t stop there. You can likewise save huge costs on paid social advertising. For example, T3 saved more than $450,000 in content spending after opting for Cohley’s UGC tier instead of subsidizing their own photo shoots.
Online media content hacks – cut content production costs.
Tip 2: Consider everyone a writer
In the event that your association doesn’t have a dedicated editor and relies on specialists, there is a way to cut content production costs. Talk to your informed authorities about the biggest issues facing your local area and how to address them. If you turn that discussion into a blog or FAQ, you’ve created another substance resource that you can use as a selection of social media content without having to use the services of an essayist.